Green Marketing Ideas

Being self-employed can be tough. How do you get clients and keep them? If you do a great job and exceed the clients expectations then you got a client for life.....but how do we get them in the first place?? How do you position yourself in your market? First, they need to know you exist. Blogging, and social networks like Facebook can help. But good old fashioned marketing still works. I have a customer who wanted more clients and more work. She had just completed her marketing tools such as post-it-notes with her contact information, business cards with her new logo, stationary, etc. She decided she would put together little gift bags of her materials along with a bar of handcrafted soap and a soy candle tin. She used my environmentally friendly gift bags made from wildgrass and gave these to the paralegals in firms she wished to do business with. This creative marketing campaign won her 4 new clients and 15 new depositions! Needless to say, she is swamped. She is the poster child for creative marketing in my book.